#NursesWhoTweet: Ready to be a TNA Social Media Ambassador?
Tuesday, September 10, 2019
Posted by: Roy Muyinza
We want YOUR help in reaching nurses on social media in exciting new ways
Social media has made it easier than ever for nurses in a state as big as Texas to connect, share and learn from each other—just ask members Lisa Boss, PhD, RN, ACNS-BC, CNE, and Lisa Campbell, DNP, RN, PHNA-BC, avid tweeters and great examples of TNA ambassadorship online.
We asked both how nurses can serve as subject-matter experts and offer an important perspective on platforms like Twitter, LinkedIn or Facebook
Why is it important to build a network online, especially Twitter?
Campbell: Twitter seems to be the preferred platform for a cross-section of the population. Understanding unique perspectives, having difficult discussions within the constraints of 140 characters has taught me how to elevate nursing and issues that impact population health.
Boss: Twitter’s main strength is the way it delivers news and information in ‘real time.’ I have found Twitter to be the platform of choice for leaders of all kinds, including elected officials at all levels, CNOs, presidents of professional organizations, deans and others. Being connected to leaders on Twitter makes it very easy to reach out to them when you have a comment or question related to their interest.
How can TNA members benefit from using Twitter?
Campbell: TNA uses Twitter to be relevant to a wider demographic, connect with members and attract new members. Dissemination of time-sensitive advocacy information, showcasing initiatives, CE offerings, spotlighting members, and surveying what is important to nurses.
Boss: Twitter keeps members informed in real time. An example of this is when TNA tweeted the latest developments during the last legislative session. Facebook is an option for posting information about events but may not be where the next generation of nurses get their information. Twitter is the place to be.
How do you connect with your followers in meaningful ways?
Campbell: I start with keeping track of what is going on at the national, state or local level that has an impact on population health—think upstream strategies like structural racism, transportation, education, food insecurity, housing, pay-day lending, high maternal mortality rates of African American women, etc. Include links to a recently released study, an infographic and pose a question.
Boss: My main strategy for connecting is to post about meaningful topics related to my professional interests, along with a simple pic that has nice, eye-catching color. I like to post something motivational or inspirational once or twice a week in addition to health tips related to self-care or exercise.
What advice do you have for members new to sharing a professional account or creating a presence on social media?
Campbell: Asking questions is one way to engage with others on Twitter. As a subject matter expert, you can ensure terminology is used correctly and provide contextual examples.
Boss: My main advice is to keep it professional. Use Twitter as an opportunity to build your brand and professional image—post personal items on Facebook. Design your Twitter handle with a professional image in mind. Then, make sure to follow people, groups, and/or organizations that represent topics of professional interest to you. Once you are comfortable, you should chime in and let your voice be heard!
Ready to be a TNA social media ambassador?
TNA is building a social media ambassador program and we would like you to be a part of it. Get started by downloading our ambassador guide, a step-by-step process for how to become and ambassador for our organization in the social media world! Not ready for all the yet? Be sure to at least follow and retweet @texasnursesassn on Twitter, using the hashtag #NursesWhoTweet. Your engagement helps grow our reach exponentially and ensure stakeholders hear about the great work we’re accomplishing!