Practice Tip of the Week: The Nursing Now Campaign
Tuesday, December 11, 2018
Posted by: Roy Muyinza
By: Ellen Martin, PhD, RN, CPHQ
Director of Practice, Texas Nurses Association
“Nurses are the lynchpin of health teams, playing a crucial role in health promotion, disease prevention, treatment and care." - International Council of Nurses.
Nursing Now is a three-year global campaign to raise the profile of nurses globally and encourage them to take their place at the table to solve health care challenges. The initiative is a collaborative effort of the World Health Organization and International Council of Nurses. Since the launch in February 2018, there are Nursing Now campaigns in over 40 countries. The campaign runs until the end of 2020, the bicentennial of Florence Nightingale’s birth. The overarching goal is to improve the perception of nursing, enhance nurses’ influence, and maximize the contribution of nursing beyond the bedside. WHO estimates that nurses and midwives represent nearly one-half of the total number of health workers around the world.
The perception of nursing influence was in the news during National Nurses Week 2018 with the launch of The Woodhull Study Revisited at the National Press Club. The original Woodhull Study of Nursing and the Media, described nursing as an “invisible partner” in health care. The new study’s authors released their findings in May of this year in three phases. Phase one revealed little progress has been made in the visibility of nurses in the media as a source of information on health policy and health issues. Phase two focused on journalists’ experiences with nurses as a source in health news stories. This phase found that involving nurses enriches a story. Barriers to inclusion included lack of knowledge on the work of nurses, how to find nurses for stories, editorial biases, and the nursing profession not engaging media in a strategic way. Phase 3 asked whether schools of nursing use social media to highlight the expertise of faculty.
Overall, the study demonstrates the importance of increasing the visibility of nursing contributions to health care redesign.
The Nursing Now campaign has five main goals:
- Ensuring quality health care for everyone through universal health coverage
- Building evidence of nursing’s impact on health care improvement
- Supporting nursing leadership and development in practice and in policy
- Focusing on sustainable development goals
- Disseminating effective practices
Here are ways you can get involved in the Nursing Now campaign: